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---职位描述 Position Description
一、品牌活动Brand Event
1、建立DS品牌年度活动策略 Establish DS annual event strategy
2、全国性品牌活动策划、执行细案及活动执行和品质监督 For establishment of DS brand event strategy, annual national level event planning execution and supervise
3、制定全国AB级车展计划,招标与执行 For national autoshow planning, pitch and execution
4、制定全年大型试驾活动计划、招标与执行For annual test-drive planning, pitch and execution
5、相关品牌方面的赛事活动计划、招标与执行 For motorsports planning, pitch and execution
6、确保品牌活动、车展、试驾、赛事等活动效果的最大化,完成年度活动KPI For ensuring to make best effort of brand event and achieving annual event KPI
7、相关活动代理公司的管理 For managing different event agencies
8、品牌活动预算管理 Annual event budget management
二、促销 Promotion
1、制定DS全年,季度或阶段性促销策略 for establish DS annual, quarterly and period promotion strategy
2、制定各阶段促销活动指导手册、指导督促终端活动执行与质理监控 Make dealer promotion guidebook and supervise dealer level event
3、制作各阶段促销活动终端物料,制定标准指导手册,监查终端物料执行情况 Make dealer level promotion material and guidebook and monitor the execution of POSM
4、制定终端客户试驾活动计划、招标与执行 Establish dealer level customer test-drive planning, pitch and execution
5、制定地方车展(CDE)计划、招标与执行 For local autoshow planning, pitch and execution
6、制定路演、闭馆等终端活动计划、招标与执行 For road show, in-store event etc planning, pitch and execution
7、促销预算管理 与联合广告费用管理 Promotion budget management, Co-operating Advertising Fund

---任职资格Qualification
1、在汽车或者奢侈品或者大型活动管理领域8年以上经验,有5年左右团队管理经验 ,有甲方市场部管理工作经验 At least eight years’ experience in auto or Luxury or event management are, and five years’ management experience is required, worked in client side Marketing Dept. with management experience
2、本科及以上学历 Bachelor and above

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