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职位描述:
1、广告创意策略。Advertisement creative strategy
2、广告制作计划。Advertisement plan
3、新品上市策略Product launch strategy

主要职责/Major Responsibilities:
1、广告创意策略Advertisement Creative Strategy
1.1 制定和执行广告创意策略Develop and implement advertisement creative strategy
1.2 广告主题概念创作advertising themes concept creativity
1.3 收集竞争品牌的广告创意Collect the competitors' advertisement creativity.
2、广告制作计划Advertisement Plan
2.1 计划和执行所有的广告计划Plan and implement all advisement activities.
2.3 在时间期限和既定的预算内,确保质量完成工作Out in good quality, within the time limit and within the agreed budget.
3、新品上市策略Product launch strateg
3.1 负责新品上市策略制定,及时有效的将信息传达给代理公司,确保代理公司提供高质量的新品上市策略及创意,并有效的组织各版块围绕统一传播重点进行传播与推广。Responsible for the formulation of new product launch strategy. Timely and effectively convey the information to the agency to ensure they can provide high quality product launch strategy and creativity. And effectively organize all sections to communicate and promote around unified key points.
3.2 负责年度等款型车的上市策略制定,及时有效的将信息传达给代理公司,确保代理公司提供高质量的上市策略,并有效的组织各版块围绕统一传播重点进行传播与推广。Responsible for the formulation of new model year / facelift car launch strategy. Timely and effectively convey the information to the agency to ensure they can provide high quality product launch strategy and creativity. And effectively organize all sections to communicate and promote around unified key points.

任职条件/Qualifications:
1、在汽车广告领域2年以上经验2 above years work experiences in auto AD field.
2、大学本科毕业Bachelor degree
3、出色的英语口头与书面交流技能,四级及其以上水平Excellent English oral and written communication skills,pass CET-4 or above

职能类别: 广告创意/设计主管/专员

关键字: 广告 策略 创意 品牌 上市

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